Frankenstein or Frankenstein's monster?

Many people over the years have been lead to believe that Frankenstein is the green monster as always depicted in comics or the movie that it is most likely well known for.  We can attribute the fact that rather than knowing the green “monster” as Frankenstein’s monster, we have him correlated to Frankenstein.  This may be the result of many different aspects.

One of these points would be that media’s advertisement of the movie itself.  Many people may have seen the advertisement with the green monster and just associated the movie title “Frankenstein” with the green being on the front cover.  If the general population doesn’t watch the movie or read the source material itself, they would be stuck associating him with Frankenstein rather than Frankenstein’s monster.  This is due to the media’s advertisement basically misleading everybody into believing the monster is Frankenstein himself rather than his monster.

Another reason that this association can happen is that Frankenstein, being the scientist creating the monster, is truly seen as a monster in many people’s eyes.  Due to the nature of Frankenstein’s monster, it would have been fine to accept the monster as it were and most likely many of the murders enacted by the monster may have been avoided.  The murders could be linked to the behavior of Frankenstein and his essentially cruel acts towards the monster (ex. Getting rid of the monster that was to be the partner of Frankenstein’s monster) as well as denying the identity of the monster who wanted to be accepted.

The change to the original base of Frankenstein's monster had also created a change in the image of Frankenstein's monster himself.  I would almost attribute to the visual change of the monster due to the fact that make-up and ways to depict monster's over actors were limited back in 1931.  Since the movie and other adaptations were well received, it was only natural that the image were shifted to a more humanistic appearance with a few inhuman characteristics added to depict that he were the monster.

Overall, the reasons that Frankenstein’s monster takes the back seat to the name of Frankenstein may be the cause of even more justifications against the doctor himself or possibly media portrayal of the monster himself.  Who is to know exactly what was the deciding factor?